...the indoor soft play experts!

...the indoor soft play experts!

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...not all soft play is the same!

...not all soft play is the same!

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APEX - it's ninja with a difference!

APEX - it's ninja with a difference!

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The UK's number 1 Indoor Play Manufacturer

Welcome to the website of Soft Brick - we are the indoor soft play experts! For over 30 years we have designed and manufactured the safest and highest quality soft play areas and structures in the industry. We believe a great reputation is built on the back of a great product offered at great value for money.

Our products are focused on the needs of the child and the benefits to you as our customer.

Much imitated, but never bettered - nobody puts more play value into their product range than Soft Brick, it's just one of the many reasons we are the
UK's number 1 Indoor Play Manufacturer!

Our track record speaks for itself. Here's why businesses across the UK trust Soft Brick to design and build their play areas.

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Play Areas Installed

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Years of Experience

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UK Manufactured

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visitor increase in the first
6-months

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recoup capital investment in under 2-years

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increase in revenue
(sports area conversion)

Shop Soft Play Equipment

Want to add some soft play to your existing play area? Well now you can buy direct from our website!

Case Studies

We’re proud to have worked with over 500 indoor play operators both in the UK and across the world. Browse our portfolio of completed projects to see how Soft Brick designs and delivers commercial play environments that transform spaces into busy, high performing attractions. From early concept design through to final installation, each project demonstrates how well planned play can increase dwell time, attract families and drive repeat visits.

Warrington Sensory Centre by Soft Brick
Case Study - Warrington Sensory Centre (Woolston)

Case Study - Warrington Sensory Centre (Woolston) It's been a busy year at Soft Brick, but for this case study, we're actually sharing the story about a build we completed back... Read More

Sprouts Play barn at Millets Farm by Soft Brick
Case Study - Sprouts Play Barn / Millets Farm, Oxfordshire

Case Study - Sprouts Play Barn / Millets Farm, Oxfordshire We're at the beginning of 2018 and we have lots of new and exciting Soft Brick builds to shout about,... Read More

Little Bees, Leeds - by Soft Brick!
Case Study - Little Bees, Leeds

Case Study - Little Bees, Leeds After completing their first Soft Brick soft play facility in 2010, Emma & Georgina - joint owners of Little Bees - got in touch with... Read More

What Our Customers Say

  • ★★★★★

    We used Soft brick to supply our soft play equipment, right from the start we have been extremely impressed! Both Sales & Design were great in coming up with ideas for us and the help & support they provided really did make our vision come to life. The design process was explained well and was fun to do! The installation team were great - polite, courteous and most of all, tidy. Feedback on the soft play has been great and this is in large due to the product that was supplied by Soft Brick. We would not hesitate in using them again!

  • ★★★★★

    Can I just say it has been a pleasure dealing with Soft Brick! The team have been so helpful, so organised and listened to what I needed and delivered. I wish all companies I dealt with had staff like yourself! The play area is super! Huge thank you once again for all your help!

  • ★★★★★

    We are absolutely delighted that we chose to go with The Soft Brick Company, from the moment we made contact they’ve been friendly, courteous and extremely helpful. Steph has been especially fantastic. They’ve attended to fit our products on time and have done an extremely good job! Best of all they are extremely competitively priced. We won’t hesitate to use them again. Superb

latest news

Rocker Competition 2025!

16.09.2025

Get Creative: Design Your Own Soft Play Rocker! Hey everyone! We’ve got something super exciting for all the creative minds out there! 🎉We’re running a competition that gives everyone the chance to design their very own soft play rocker! Whether you’re an aspiring designer, a soft play enthusiast, a play area operator, or just... Read More

Soft Brick HQ has moved!

30.11.2023

🎉 Exciting News! 🎉Our Factory Move is almost complete - the Soft Brick sign is up!We are thrilled to announce that we have almost completed the relocation of our offices and manufacturing facility to a new, bigger, and better space! 🏭✨ This move marks a significant milestone for us, and we're eager to share the... Read More

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