TAG-X An RFID Gamification Game Changer
Play With Purpose.
Score. Compete. Return.
TAG-X is a standalone RFID gamification system that transforms any obstacle course into a fully interactive, scored competitive experience - with multiple game modes, live leaderboards, and zero fixed wiring required.
A Genuinely Different Approach to Play
Most soft play and obstacle equipment is passive - players move through it once and move on. TAG-X changes that dynamic entirely. By layering RFID technology, real-time scoring and multi-mode gameplay directly onto physical obstacles, TAG-X turns a single piece of equipment into a platform that players come back to again and again - each time chasing a better score, a faster time, or a new game mode.
RFID Technology
Each TAG-X unit uses passive RFID readers embedded within the obstacle structure. Players interact using wristbands or fob tags - no app download, no login, no friction. The system reads, scores and updates in real time without any input from staff.
Multi-Mode Gameplay
TAG-X ships with 6+ distinct game modes including time attack, team relay, sequential tagging and head-to-head competition. Game modes can be rotated by staff to keep the experience fresh - without purchasing any new equipment.
Wireless by Design
TAG-X requires no fixed wiring, no building works and no specialist electricians. Units are battery-powered and communicate wirelessly, meaning installation is fast, reconfiguration is simple, and venues avoid costly structural modifications entirely.
The Commercial Case for TAG-X
Longer Sessions
Scored gameplay keeps players engaged longer per visit. The urge to beat a personal best or top the leaderboard naturally extends session length - increasing per-head spend on food, drinks and secondary activities.
Stronger Repeat Visits
When guests can see their score on a live leaderboard, they come back. TAG-X creates a built-in reason to return that no amount of marketing spend can replicate - the pull of unfinished competition.
Events & Competitions
TAG-X enables scheduled competitive events, birthday party upgrades and school group challenges that can be sold as premium experiences - opening entirely new revenue streams without additional floor space or equipment.
Fast, Low-Cost Install
No fixed wiring means no contractors, no structural surveys and no venue downtime. TAG-X can be installed in a matter of hours by your own team and relocated or reconfigured as your layout evolves.
Proven in the Field
Case Study
Leys Pools & Leisure Centre, Oxford
Leys Pools & Leisure Centre installed TAG-X alongside an APE-X obstacle course as part of a wider investment in active play for older children and teens - a demographic their existing soft play provision was failing to attract. The combination of physical challenge and competitive scoring created an attraction that stood out clearly from anything else in their facility, with a measurable impact on both session length and repeat bookings within the first months of operation.
"TAG-X gave us something we couldn't find anywhere else - a way to make the obstacle course feel like a genuine competitive event every single session. The leaderboard screen alone generates more conversation than anything else in the building."- Leys Pools & Leisure Centre, Oxford
Built to Stay Relevant
Gamification technology moves fast. TAG-X is engineered to move with it - through software-updatable game modes, modular hardware, and a development roadmap shaped by real operator feedback.
Software-Updatable Game Modes
New game modes and scoring variations can be pushed to installed units remotely. Your TAG-X system does not become outdated the moment a new mode is released - operators receive updates as part of ongoing support.
Hardware Built to Last
TAG-X hardware is manufactured to the same structural standards as Soft Brick's soft play range - designed for the physical realities of a busy leisure venue, not a controlled office environment. Robust, impact-resistant and built for daily use.
Works With Existing Installations
TAG-X is not exclusive to APE-X. The wireless RFID units can be retrofitted to existing obstacle structures, climbing frames and activity zones - giving operators a path to gamification without replacing equipment they already own.
Complementary Product
TAG-X & APE-X: Better Together
TAG-X was designed with APE-X in mind. Paired together, the physical challenge of APE-X's multi-route ninja obstacle course becomes a fully scored, competitive arena. The combination delivers the highest engagement levels of any soft play-adjacent product in the market - and gives operators two compelling stories to tell in one installation.
Who Is TAG-X Designed For?
TAG-X suits any operator looking to deepen engagement, attract competitive players, or add a technology-led dimension to their activity offering - without complex installation or ongoing IT overhead.
Ready to Bring TAG-X to Your Venue?
Our team will walk you through game mode options, installation requirements and how TAG-X integrates with your existing or planned obstacle course - from first call to opening day.
Talk to Our Team View Case Studies