Soft Brick
...the indoor soft play experts!

The UK's number 1 Indoor Play Manufacturer!

Welcome to the website of Soft Brick - we are the indoor soft play experts! For over 25 years we have designed and manufactured the safest and highest quality soft play areas and structures in the industry. We believe a great reputation is built on the back of a great product offered at great value for money.

Our products are focused on the needs of the child and the benefits to you as our customer.

Much imitated, but never bettered - nobody puts more play value into their product range than Soft Brick, it's just one of the many reasons we are the UK's number 1 Indoor Play Manufacturer!

case studies

Little Bees, Leeds - by Soft Brick!
Case Study - Little Bees, Leeds

Case Study - Little Bees, Leeds After completing their first Soft Brick soft play facility in 2010, Emma & Georgina - joint owners of Little Bees - got in touch with... Read More

Bury Lane Farm - Indoor Play Area by Soft Brick
Case Study - Bury Lane Farm, Royston

Case Study - Bury Lane Farm, Royston The team at Bury Lane Farm contacted us after visiting the indoor play area at Cheshire Farm Ice Cream - designed and built by us! Bury... Read More

Case Study - Indoor Cricket Centre, Guernsey

Case Study - Indoor Cricket Centre, Guernsey Indoor Cricket Guernsey (ICG) contacted us with an enquiry for a large indoor soft play area to cater for the younger children that visit... Read More

customer testimonials

"May I say that our customers are loving the play equipment and we are becoming very popular. A massive thank you to all of the Soft Brick team from all of us at Pirates and Princesses!"

Soft Play Shapes - Sweets

Lynne Cooper Pirates & Princesses, Telford

"Can I just say it has been a pleasure dealing with Soft Brick! The team have been so helpful, so organised and listened to what I needed and delivered. I wish all companies I dealt with had staff like yourself! The play area is super! Huge thank you once again for all your help!

Soft Play Shapes - Sweets

Katy McLoughlin Knowsley Borough Council

"I've ordered from Soft Brick since 2011 and the quality of the products are exceptional, they still look like brand new after being used everyday for years! I've worked with their amazing design team to design equipment to fit with our theme. The Soft Brick team are always so efficient and quick to respond to enquiries. Highly highly recommend Soft Brick if you are looking for quality equipment which will last for years - we're looking forward to receiving our next order of exciting soft play!"

Soft Play Shapes - Sweets

Louise Henson Once Upon A Time Soft Play

latest news

Ball Pool Balls by Soft Brick

Let's play ball - Ball Pools FAQ!


The Ball Pool is synonymous with indoor play. Since launching our online shop quite a few years ago, we're confident that there's nobody out there selling more Ball Pool Balls than Soft Brick.  We get lots of enquiries from existing play facilities and from customers far removed from indoor play (museums, TV / game... Read More

Setting up an Indoor Soft Play Business!


Diary of a New Operator The "How to set up an indoor play area - a diary of a new operator" article was first published in 2010 in the Indoor Play Magazine and followed one of Soft Brick's customers, Carol White, as she set up her indoor play business. It's now 2016 and we still have... Read More